Among hospitalized neonates in NICUs of selected hospitals of Isfahan University of Medical Sciences 2012. Background: Untreated procedural pain, lead to long-term and short-term complications in neonates. The role of nurses in pain management and reduce this complications is very important and essential. Preventing of pain in sick and acute neonates, not only is legal duty, but also decreases psychological and even neurological complications in the future. So, it is essential for nurses to prevent or treat pain in neonates. The aim of this study is to compare effects of massage and breast milk on pain of the neonates. Aim: to comparethe effect of massage and breastfeeding on response to pain due to venipuncture among hospitalized neonates in NICUs of selected hospitals of Isfahan University of Medical Sciences. Objectives: 1- Determine and compare the mean venipucture pain score, between massage and control groups. 2- Determine and compare the mean venipucture pain score, between massage and beast feeding groups. 3- Determine and compare the mean venipucture pain score, between breastfeeding and control groups. 4- Determine and compare the mean venipucture pain score, between breastfeeding and massage and control groups. Implications for practice: Suggestion of using an effective and suitable non-pharmacological way for reduce venipucture pain, in order to provides a simple, low cost alternative intervention in reduce venipuncture pain. Study questions: 1- What is the mean venipuncture pain in massage group? 2-What is the mean venipuncture pain in breastfeeding group? 3- What is the mean venipuncture pain in control group? Hypothesis: 1- Mean pain score is deferent in massage and breastfeeding groups. Mean pain score in breastfeeding group is higher than control group. Method and statistical analyses: This was a quasi-experimental study with 75 term& near term infants requiring a venipuncture were studied. Infants were randomly allocated to one of the following treatment groups: group 1, breastfeeding (n = 25); group 2, massage (n= 25); group 3, control (n = 25). In the first group (breastfed group), mothers were asked to be in a comfort position and take their infants in their arms and feed them with their milk.Venipuncture was done two minutes after breastfeeding. In the 2nd group(massage), neonates received massage for 3 minutes and Venipuncture was done two minutes after massage. The Neonatal Infant Pain Scale (NIPS) used for measurement of pain score at the first 30 seconds of venipuncture. Data analyzed with SPSS software using t-test and one-way analysis of variance.