Aims: Aim of this study is evaluation of the effect of an intervention based on social marketing model on selecting normal vaginal delivery by prim gravid pregnant women in Boyrahmad city. Design: The study population is all pregnant women with prim gravid in Boyrahmad city. Method: This study has three phases: design, implementation and evaluation. A formative research (Qualitative and Quantitative research) is used in designing phase. Phenomenological qualitative research is based on modified social marketing model and purposeful sampling will be used. In qualitative study data are collected in depth interviews with primigravida pregnant women and focus group discussions with their health care providers. Data for the quantitative study will be collected using Standard questionnaire based on theory of planned behavior. Educational and interventional programs are developed based on formative research data’s analysis. One month after the intervention among study population, intending to choose mode of delivery is measured again and data will be compared with the baseline situation. Participants: Study population is primigravida pregnant women with 3 and 4 months gestational age. Women who have not prenatal care records will not be included in the study. Interventions: Interventions of this plan will be determined after formative research. So, at this stage intervention program and training materials are not determined. The main outcome variables: primary outcome variable is intending to choose mode of delivery. Secondary outcome variable is type of delivery that will be done by target group.
General information
Acronym
IRCT registration information
IRCT registration number:IRCT2015092424168N1
Registration date:2015-12-05, 1394/09/14
Registration timing:retrospective
Last update:
Update count:0
Registration date
2015-12-05, 1394/09/14
Registrant information
Name
Mostafa Maleki
Name of organization / entity
Yasuj University of Medical Sciences
Country
Iran (Islamic Republic of)
Phone
+98 74 3322 6850
Email address
maleki.mostafa@yums.ac.ir
Recruitment status
Recruitment complete
Funding source
Vice chancellor of Research, Yasuj University of Medical Sciences
Expected recruitment start date
2015-10-23, 1394/08/01
Expected recruitment end date
2015-11-22, 1394/09/01
Actual recruitment start date
empty
Actual recruitment end date
empty
Trial completion date
empty
Scientific title
Study of the effect of an intervention based on social marketing model on selecting normal vaginal delivery by prim gravid pregnant women
Public title
Promotion of normal vaginal delivery
Purpose
Prevention
Inclusion/Exclusion criteria
Inclusion criteria: Inclusion criteria: Primigravida pregnant women who have prenatal care records at health centers; Primigravida pregnant women who have gestational age of 3 and 4 months; Primigravida pregnant women that sign informed consent to participate in the study.
Exclusion criteria: Eligible Pregnant women for inclusion in the study, who change their address; eligible pregnant women for inclusion in the study, who have indications for cesarean delivery.
Age
From 15 years old to 49 years old
Gender
Female
Phase
N/A
Groups that have been masked
No information
Sample size
Target sample size:
Randomization (investigator's opinion)
N/A
Randomization description
Blinding (investigator's opinion)
Not blinded
Blinding description
Placebo
Not used
Assignment
Single
Other design features
-
Secondary Ids
empty
Ethics committees
1
Ethics committee
Name of ethics committee
Ethics committee of Yasuj University of Medical Sciences
Street address
Yasuj University of Medical Sciences, Shahid Motahari Bolv, Yasuj
City
Yasuj
Postal code
Approval date
2015-10-05, 1394/07/13
Ethics committee reference number
yums.rec.1394.52
Health conditions studied
1
Description of health condition studied
Elective Cesarean
ICD-10 code
O82.0
ICD-10 code description
Delivery by elective cesarean section
Primary outcomes
1
Description
Intention of delivery mode selection
Timepoint
Before the intervention and 1 month aftere the intervention
Method of measurement
Questionnaire
Secondary outcomes
1
Description
Type of childbirth done by woman
Timepoint
2 months aftere the intervention
Method of measurement
Investigating of pregnancy records or callinn with mother
Intervention groups
1
Description
Intervention will be developed based on formative research data analysis. It dose not define in this stage of study.
Category
Behavior
Recruitment centers
1
Recruitment center
Name of recruitment center
Shahid Shafiei Health center
Full name of responsible person
Mostafa Maleki
Street address
Farhang Alley, Ariobarzan Aquare, Yasuj
City
Yasuj
2
Recruitment center
Name of recruitment center
Shahid Ashrafi Health center
Full name of responsible person
Mostafa Maleki
Street address
Alley 6, Bahonar Blvd, Yasuj
City
Yasuj
3
Recruitment center
Name of recruitment center
Shahid Sadoghi Health center
Full name of responsible person
Mostafa Maleki
Street address
In front of Bahrestan bread complex, Jomhori Blvd, Yasuj
City
Yasuj
4
Recruitment center
Name of recruitment center
Shahid dastgheib Health center
Full name of responsible person
Mostafa Maleki
Street address
Next to Blood Transfusion Center, Shahid motahari Blvd, Yasuj
City
Yasuj
5
Recruitment center
Name of recruitment center
Shahid shafiei Health center
Full name of responsible person
Mostafa Maleki
Street address
Behind the Ghoba mosqui, Gharani Blv, Yasuj city
City
Yasuj
Sponsors / Funding sources
1
Sponsor
Name of organization / entity
Vice chancellor for research, Yasuj University of Medical Sciences
Full name of responsible person
Doctor Abdolmohammad Moosavi
Street address
Vice chancellor for research, Yasuj University of Medical Sciences, Motahari Blvd, Yasuj
City
Yasuj
Grant name
-
Grant code / Reference number
-
Is the source of funding the same sponsor organization/entity?
Yes
Title of funding source
Vice chancellor for research, Yasuj University of Medical Sciences
Proportion provided by this source
100
Public or private sector
empty
Domestic or foreign origin
empty
Category of foreign source of funding
empty
Country of origin
Type of organization providing the funding
empty
Person responsible for general inquiries
Contact
Name of organization / entity
School of Public Health, Yasuj University of Medical Sciences