IRCT20221126056609N1 IRCT 2023-04-27 Qazvin University of Medical Sciences Evaluation of the intervention based on the social marketing model on the Pap-smear test uptake Design, implementation, and evaluation of an intervention based on the social marketing model on the Pap-smear test uptake 2023-05-05 anticipated 90 Complete https://irct.ir/trial/69779 interventional Randomization: Randomized, Blinding: Not blinded, Placebo: Not used, Assignment: Factorial, Purpose: Screening, Randomization description: First, the female population of Qazvin is clustered based on urban health community centers. Then based on the share of each cluster in the total population, the number of samples required for both control and intervention groups is selected from each cluster. Randomization of intervention and control group samples is done at the individual level (not at the cluster level). First, the target community is divided into blocks (clusters) based on the comprehensive urban health center. Then, using a random number table, half of the intervention people and half of them are included as controls within each block. 3 Encounter for screening for malignant neoplasm of cervix. Intervention 1: Intervention group: A four-part intervention based on the 4Ps of social marketing: 1-1- Providing a coupon to cover part of the cost of the test (price: monetary costs) 2-1- Presentation of a pamphlet in the field of reducing anxiety about the test result (price: psychological costs) 3-1- Presentation of a pamphlet stating that the test has no effect on sexual relations to be presented to spouses (price: psychological costs) 2- Providing a schematic map and exact address of comprehensive health service centers in Qazvin city and access ways (place: explain the location of service provision) 3- Presenting an infographic introducing the Pap-smear test and how to perform the test (product: product introduction) 4- Sending SMS containing promotional message (promotion)In this study, samples are visited at their doorsteps, and data is collected. Pamphlets and coupons are also delivered to the homes of the intervention group. Then a promotional message is sent to the intervention group. After three months, post-intervention data will be collected. Intervention 2: Control group: It does not receive any intervention. No - There is not a plan to make this available Justification or reason for not sharing IPD is Because the data is confidential and work for the master thesis will eventually become a training package